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Chapter 2 - Let's Start With You
Successful entrepreneurs are social creatures, constantly interacting with others and building relationships with critical insiders (friends, family, and business partners) as well as critical outsiders (bankers, accountants, investors, customers, industry professionals). Why is this social aspect so important to being a successful entrepreneur? Because establishing and building a business is an inherently social process. Without other people, you will not gain that all-important word of mouth promotion that is so effective and cost-effective all at once.
The issues and challenges faced by small business entrepreneurs are as varied as the businesses they run. Some of the most common include:
1 Establishing a business model and plan
2 Obtaining financing
3 Securing a business location
4 Finding appropriate insurance
5 Developing and implementing marketing activities
6 Evaluating and dealing with competition
7 Hiring and managing good employees
8 Cultivating, obtaining, and maintaining customers
Self assessment of your issues and challenges
There are a number of ways to do a self assessment of your own strengths, weaknesses, issues, and challenges. A few examples include:
Surveys
Personality Assessments
Feedback
Choose the method (or combination of methods) that will provide the best information possible.
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