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Introducing Guerrilla Marketing
One such option with great potential to grow your business is called guerrilla marketing. Guerrilla marketing is an excellent choice for most small businesses, and when coupled with the right coaching and implementation it can dramatically help you reach your full business potential. In fact, I believe so strongly in the value of guerrilla marketing that I completed a series of educational courses just so I could become a fully certified guerrilla marketing coach. Now I can offer expert coaching and guidance to help you achieve the success you’ve always wanted. I also have an excellent selection of information on guerilla marketing available, including my soon to be released book called Getting the Word Out: Marketing That’s All About You.
I’m especially proud of this book, which will include the latest information and tips on implementing guerrilla marketing in your business.
So what exactly is guerrilla marketing? Over the last decade, guerrilla marketing methods have taken the business world by storm. The basic concept is simple – reach customers and potential customers through untraditional methods. The proof of its effectiveness, though, is this - books, guides, and articles on this topic rank among the all time number one best selling materials for marketers. And best of all, guerrilla marketing does not cost you a lot of money. The primary investments required are just time, energy and imagination.
Here are some great articles from my personal blog on Guerrilla Marketing:
What Guerrillas Know About E-mail
By Any Means Necessary: Using Guerilla Marketing
The Guerrilla Marketing Mindset
The Guerrilla Marketing Attack
Guerrilla Marketing Yourself: Becoming Your Own Market
Check out this video by www.bloguerrilla.it for some great examples of Guerrilla Marketing.
The idea is to focus on a particular target group and find ways to reach them that don’t necessarily involve bombarding them with a lot of extra information. Instead, take what you have to offer to your customers in ways that bring you into their daily lives. For instance, donate to a community charity auction, distribute pens or notepads with your business logo, or pass out annual calendars. These are just a few ideas of how you can reach people as part of their daily routine; there are literally thousands of other ways you could accomplish this, too. Why does guerrilla marketing work so well? Because it expands the number of potential customers you can reach, creating a larger market and leading to increased sales.
Take a look at the Guerrilla Marketing media kit
The Basics of Guerrilla Marketing
The basics of guerrilla marketing are quite simple:
- Identify a target market
- Reach them through their daily routines
Guerrilla Marketing Coaching Services
Guerrilla marketing is truly amazing. It is a type of marketing that is effective, cost efficient, and offers you nearly limitless possibilities. The best way to get started with guerrilla marketing is to take advantage of my personal coaching sessions. As a certified coach I can help you identify and implement guerrilla marketing tactics that are custom designed for your business needs. Even better, I teach you the tips and tricks that can only come from real world experience with guerrilla marketing. Don’t try to reinvent guerrilla marketing success – duplicate it instead!Your coaching sessions will be fully customized for your needs. We will spend time together identifying target markets, creating effective guerrilla marketing campaigns, and implementing them to achieve success. My extensive knowledge and real world experience combine to provide the jump start you need to start seeing results immediately. I’ll help you learn from others so that you can make the most of what other people have already discovered – guerrilla marketing really works. Together we will target exactly the information and actions you need to be successful. Coaching sessions can be set up weekly, bi-weekly, or on whatever schedule works best for you.
